Also at
http://tinyurl.ie/red
OPINION:
Academics dress up inquiries into winning boxers and ladies in red as
scientific research writes Tony Allwright .
AMONG THE numerous non-accomplishments of
president-elect Barack Obama is his lack of authorship of a single
academic work despite having been a law professor.
When I pointed this out on September 10th, Daragh
McDowell berated me next day saying this was only because he was, in
effect, too busy doing other things, as if ordinary professors have too
much time on their hands. Yet what other universities appoint professors
unless they have already accumulated a body of academic work, to which
they are then expected to add?
Maybe Prof Obama could simply find nothing interesting
to research. For it must sometimes be hard for professors and would-be
professors to dream up worthy subjects to publish in academic journals.
This might explain research undertaken in recent times by, for example,
Russell Hill and Robert Barton of Durham University, Martin Attrill of
Plymouth University, Andrew Elliot and Daniela Niesta of New Yorks
University of Rochester. What they have in common is that they all
conducted research into . . . the colour red.
The brainboxes of Durham and Plymouth universities
revealed that sportsmen clad in red tend to do better than those in
other colours, whether in team sports such as rugby (think Munster) and
football or in one-on-one combat sports.
The combat theory was tested at the Athens Olympics in
2004. Contestants in four combat sports - boxing, taekwondo, Graeco-
Roman wrestling, and freestyle wrestling - were randomly assigned red or
blue outfits.
In every case, those wearing red won significantly
more fights. This academic conclusion enhanced the professorshipism of
the authors by getting published in the much respected scientific
journal Nature , twice.
For team sports, the academics selected professional
soccer in England. Over thousands of league matches played from 1947 to
2003 between the country's top 68 clubs, teams with red strips (such as
Manchester United or Liverpool) won the league 60 per cent of the time,
compared with only 20 per cent for those in blue (such as Chelsea),
despite more teams wearing blue. But their advantage would disappear
when the red teams wore a different colour, such as for away games.
The learned gentlemen who came up with this will score
their own professorial goals when their findings get published in the
Journal of Sports Sciences .
Meanwhile, the Rochester geniuses looked at red from a
different angle. How good is it as a man-magnet? Calling it a
psychological experiment to make it sound important and scientific, they
showed an assortment of lusty men photographs of women framed by a
border of either red or white, and of women wearing red clothes and then
another colour.
In all cases, red did the trick - men love ladies in
red. In red, the little minxes were more likely to attract a
good-looking guy, to receive an invitation and be treated to a more
expensive date.
It might have been easier to simply ask Chris de Burgh
about ladies in red, but I guess research is more fun if you dress up
pretty girls in different colours and invite them on expensive dates.
Moreover, a crooner would not have enhanced their
careers, whereas their findings were published recently as Romantic
Red: Red enhances men's attraction to women in the very
impressive-sounding Journal of Personality and Social Psychology
. You can make your own judgment about the erudition of this periodical
from some gems in the same edition : What happens if we compare
chopsticks with forks? , Two ways to be complex and why they
matter , and Man, I feel like a woman .
So why are men so turned on by red? When humans get
angry their skin reddens due to increased blood flow, whereas with fear
we blanch. Moreover, animal studies show that red in males is a signal
of dominance.
Hence in human competitive situations, redness
stimulates deep-rooted aggression and dominance, whereas non-red players
are pale, trembling and defensive (I exaggerate).
As for the ladies, research shows that male primates
are more attracted to females who put on a red display (hence those
embarrassing rear ends). That's why female baboons and chimpanzees
redden when nearing ovulation - to give the boys the come-on.
But now that monkeys have evolved into humans, it's
sexy red dresses that the girls employ for the same purpose.
The research confirms what women have long suspected -
in the sexual realm men are not the thoughtful sophisticates that they
(we) imagine, but are consumed by primitive animal-like predilections.
Since the universities that unearthed all this wealth
of information are largely bankrolled or subsidised by public funds, is
it not heart-warming to learn in today's straitened times that they are
winning such value for taxpayers' money?
Thanks to the academics' selfless research, we now
know beyond all doubt that wearing red gives any male or female an
unsporting opportunity to score, whether in games or love.
But this situation, like conservative talk radio in
the US, is obviously unfair. The US Democrats are right; we need a
"Fairness Doctrine" to cut back on redness.
So here is a suggestion for law professor Obama in his
spare presidential time in order to plump up his empty professorial
credentials. He should research the legal implications of allowing a red
elite to continue selfishly to monopolise more than its fair share of
red, with a view to spreading the wealth, sorry the redness, around.
Munster apart, this is surely hope and change we can
all believe in.
• Tony Allwright is an engineering and industrial
safety consultant, and blogs on www.tallrite.com/blog.htm
© 2008 The Irish Times